Nan Goldin “Nan and Brian in Bed” (MOMA ad) / poster

(In 2009, MOMA ran an advertising campaign in which it reproduced 57 works from its permanent collection and plastered the images around Brooklyn’s Atlantic-Pacific subway station. The works were soon “re-mixed” by a street artist known as Poster Boy. Interestingly, his accomplice in these acts was Doug Jaeger, the marketing executive who created the campaign for MoMA. One night around 2am, Poster Boy and Jaeger, both wearing official MoMA jackets, convinced MTA security that they were there on official business, and proceeded to glue images strategically onto the various reproductions. When they were done “re-mixing,” Jaeger staged a fashion shoot in front of Poster Boy’s reworked creations, using hired models and a professional photographer. MOMA denied any complicity with Poster Boy.)